How To Avoid Losing Your Leads

How To Avoid Losing Your Leads

Everyone knows that the ability to provide a predictable and sustainable stream of quality sales leads is a goal for every successful sales organization. For many organizations, 3rd party lead marketplaces have become the “go to” channel for that predictable, sustainable business. As a lead buyer, what if you walked into your office tomorrow to find that you had received only 75%, 50% or worse yet, even less of your expected daily number of leads from this “predictable” channel? What if the cost to deliver your daily lead capacity from your current suppliers were to increase by 25% or 50%. […] Read more

Best Way to Generate Leads on Facebook

Best Way to Generate Leads on Facebook

Every online marketer has the same issue. How do you get more people to complete your form and submit the information? It’s not like you ever hear anyone say “I love filling out an online form”. This issue just became a lot easier to solve with Facebook’s introduction of Lead Ads.

Lead ads are being touted by Facebook as the “best way to run lead generation campaigns”. A lead ad lets a person show interest in your product or service by filling out a form. Great, but how is this any different than the way we market already? Let’s take […] Read more